Advertising Policy

Organization Name: Medical Pharma Services, s.r.o., Evropská 846/176a, Prague, 160 00 Czech Republic

VATCZ27084949

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1. Introduction
This Advertising Policy outlines the guidelines and procedures for all advertising and promotional activities conducted by Medical Pharma Services, s.r.o. (MphaR). It is designed to ensure transparency, ethical practices, legal compliance, and alignment with our brand values across all advertising channels and campaigns.

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2. Purpose
The purpose of this policy is to:

  • Ensure all advertisements are clearly marked and transparent about their nature, sponsor, and targeting rationale.
  • Promote ethical, legal, and effective advertising practices.
  • Maintain consistency with brand identity and values of Medical Pharma Services, s.r.o..
  • Protect consumer trust and comply with applicable laws and regulations.

3. Scope
This policy applies to all employees, contractors, vendors, and partners involved in the creation, planning, approval, or execution of advertisements on behalf of MphaR. It covers all forms of advertising, including digital, print, broadcast, and social media.

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4. Ethical Standards and Legal Compliance
All advertising materials must:

  • Be clearly labelled as advertisements to distinguish them from organic content.
  • Include transparent information about the sponsor of the advertisement.
  • Disclose the reason for targeting (e.g., based on user interests, demographics, or behaviour).
  • Be truthful, non-deceptive, and avoid misleading claims or false information.
  • Comply with all relevant local, state, federal, and international laws and regulations, including but not limited to:
    • Federal Trade Commission (FTC) guidelines on truth-in-advertising.
    • General Data Protection Regulation (GDPR) for data privacy, where applicable.
    • Industry-specific advertising regulations.
  • Respect consumer privacy and intellectual property rights.
  • Avoid discriminatory, offensive, or culturally insensitive content.

5. Transparency in Advertising
To uphold our commitment to transparency:

  • All advertisements must include a clear label such as “Advertisement,” “Sponsored,” or “Promoted.”
  • Information about the sponsor (e.g., company name or brand) must be prominently displayed.
  • A brief explanation of why the user was targeted (e.g., “You’re seeing this ad based on your recent search) must be included where feasible, particularly in digital advertising.
  • For digital platforms, users will be provided access to settings or tools to manage ad preferences, where applicable.

6. Brand Alignment
All advertisements must:

  • Reflect  values, mission, and messaging strategy of Medical Pharma Services, s.r.o..
  • Maintain consistency with brand identity, including logos, colours, fonts, and tone.
  • Avoid content that contradicts or misrepresents the organization’s goals or reputation.

7. Approval Process

  • All advertising content must be reviewed and approved.
  • The review process will verify compliance with this policy, legal standards, and brand guidelines.
  • Any revisions to approved content must undergo a subsequent review before publication.

8. Training and Awareness

  • Regular training sessions will be provided to all employees and contractors involved in advertising to ensure understanding of this policy, legal requirements, and ethical standards.
  • Updates on advertising laws, regulations, and best practices will be communicated promptly to relevant personnel.

9. Monitoring and Compliance

  • MphaR will conduct regular audits of advertising activities to ensure adherence to this policy.
  • Non-compliance with this policy will be addressed according to disciplinary procedures of Medical Pharma Services, s.r.o., which may include corrective action, retraining, or termination of contracts.
  • Consumers may report concerns about advertisements at marketing@m-phar.com.

10. Review and Amendments
This policy will be reviewed regularly. Amendments will be communicated to all relevant stakeholders.

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11. Contact Information
For questions or clarification regarding this policy, please contact: marketing@m-phar.com